Tim Auer
Tim Auer, a 23-year-old entrepreneur, is the co-owner of the newly opened RYE bakery in New York City, which specializes in artisanal rye sourdough bread. He and his father, Martin Auer, brought their family's long-standing baking traditions from Austria to Manhattan, creating a sensation with their unique product that has garnered both excitement and controversy due to its $60 price tag.
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United Kingdom:
Tim Auer is the co-owner of Rye, the bakery selling the $60 loaf of rye bread.
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Israel:
Tim Auer says that besides the size of the loaf, the price reflects the cost of operating in the city and baking on-site.
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