Zohaib Hisam
Zohaib Hisam is the Chief Commercial Consultant (CCO) at Walee and the Chief Digital Operations (CDO) at BDigital. He has been a strong advocate for the transition of advertisers from traditional media to digital platforms, emphasizing the need for transparency and efficiency in advertising. His insights reflect the ongoing changes within Pakistan's media landscape, particularly in the context of sports broadcasting.
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Pakistan:
Zohaib Hisam, the chief commercial consultant (CCO) at Walee and the chief digital operations (CDO) at BDigital, discussed the challenges in transitioning advertisers to digital.
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