Mehvish Mumtaz
Mehvish Mumtaz is the Chief Operating Officer (COO) of BDigital and has been a key figure in the digital evolution of the Pakistan Super League (PSL). With a focus on increasing digital viewership, she has overseen the growth from three million viewers in 2017 to 38 million by season nine, illustrating her commitment to enhancing the digital broadcast experience for audiences.
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Pakistan:
Mehvish Mumtaz, the chief operating officer (COO) of BDigital, remarked on the growth of digital viewers in PSL.
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