Shi Yan

Shi Yan

business unknown

Shi Yan is the deputy general manager of Beijing Daoxiangcun, a traditional Chinese pastry brand, where she focuses on innovating the brand's offerings to attract younger consumers while preserving the authentic flavors and heritage of traditional Chinese snacks, aligning with the cultural preservation efforts highlighted by President Xi Jinping.

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Recent Mentions

China China: Shi Yan, deputy general manager of Beijing Daoxiangcun, expressed hopes to develop traditional brands while creating new consumer experiences. 7

Guangming Daily: “作为千年古都,要把传统和现代有机融合在一起” _光明网