Robert Kozinets
Robert Kozinets is a professor at the University of Southern California known for his research on social media and marketing. He commented on the growing trend of influencers promoting not only products but also military enlistment through sponsored content.
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United States:
Robert Kozinets, a professor at the University of Southern California, commented on the established nature of influencer marketing.
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United Kingdom:
Robert Kozinets, a professor at the University of Southern California, said the content wasn’t so dissimilar to other types of advertising campaigns.
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