Paul Behnen
Paul Behnen is the creative director at Off Madison Ave, an advertising agency known for its innovative marketing strategies. He played a pivotal role in designing the Arizona pavilion for the Great American State Fair, creating an immersive sensory experience that highlights the state's diverse landscapes, including the iconic Antelope Canyon and Sonoran Desert.
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Paul Behnen, creative director at Off Madison Ave, explained the sensory journey of Arizona’s pavilion.
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