Niccol
Niccol is the CEO of Starbucks, who recently addressed the company's decision to close several underperforming stores, attributing the closures to an inability to meet customer expectations regarding the physical environment.
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New Zealand:
Niccol, who previously led fast-food chain Chipotle, has aimed to boost Starbucks in its home market after a period of lagging performance.
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Australia:
Niccol, the CEO, says in his note to 'partners' that many of the stores that are closing were 'unable to create the physical environment our customers and partners expect'.
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