Marten Lodewijks
Marten Lodewijks is the president of the Americas division at IWSR, a global beverage research firm. He has noted a significant shift in consumer behavior towards non-alcoholic beverages, highlighting that the percentage of alcohol consumers opting for non-alcoholic drinks has doubled recently. Lodewijks attributes this trend to health and wellness movements, particularly among younger generations.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| India | 1 | 7.00 | 0.08% | +0% | 1,380,004,385 | 1,055,049 | $2,900,000 | 2,217$ |
| Canada | 1 | 7.00 | 0.08% | +0% | 38,005,238 | 29,738 | $1,700,000 | 1,330$ |
| Totals | 2 | 1,418,009,623 | 1,084,787 | $4,600,000 | 3,547$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Canada:
Marten Lodewijks is the President and Managing Director of IWSR, who commented on the alcohol consumption trends among Gen Z.
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India:
Marten Lodewijks is the president of drinks market research firm IWSR.
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United States:
Marten Lodewijks is the president of IWSR, discussing the shift in consumer preferences from wine to spirits.
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United Kingdom:
Marten Lodewijks is the US president of IWSR, which collects alcoholic beverage data and provides industry analysis.
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Taiwan:
Marten Lodewijks is the president of the drinks market analysts IWSR US.
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Honduras:
Marten Lodewijks is the president of the Americas division of IWSR.
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