Jozef Nuttin
psychologist
Jozef Nuttin was a Belgian psychologist known for his research on implicit egotism, particularly the name-letter effect, which suggests people have a preference for things associated with their names.
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Jozef Nuttin found that people showed a preference for letters that occurred in their first or last names.
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The Guardian: ‘You get more attention than you would choose’: how an unusual name can shape your life – for better or worse | Life and style