Jacob Fortinsky
Jacob Fortinsky is the CEO and co-founder of Novig, a sports betting app that recently gained attention for its controversial advertising campaign featuring actress Sydney Sweeney. Under his leadership, Novig aims to create a unique betting experience focused solely on sports, distancing itself from political or violent themes.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United States | 1 | 7.00 | 0.14% | +0% | 331,002,651 | 451,573 | $21,000,000 | 28,649$ |
| Canada | 1 | 6.00 | 0.21% | +0% | 38,005,238 | 81,208 | $1,700,000 | 3,632$ |
| Totals | 2 | 369,007,889 | 532,781 | $22,700,000 | 32,281$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United States:
Jacob Fortinsky stated that Sydney Sweeney was driving a lot of the visuals and messaging for the ad campaign.
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Canada:
The chief executive officer and co-founder of Novig said Sweeney’s appearance in the ad helped bring that message to life.
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