Cheyenne Ware
business owner
Cheyenne Ware is the founder of US-based K-beauty retailer Santé Brand, and she reported a significant spike in orders following the announcement of tariffs on South Korean goods, as consumers prepared for potential price increases.
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United Kingdom:
Santé Brand's founder Cheyenne Ware told the BBC about customers getting strategic with how they were going to weather the storm.
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