Zhao Heqian
Zhao Heqian is the duty manager at UME Cinema in Shanghai's Xintiandi area. She gained media attention for highlighting the significant sales of movie-related merchandise, which have reportedly reached nearly 18% of daily box office revenue, showcasing the strong connection between film releases and retail opportunities.
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China:
Zhao Heqian, the duty manager of UME Cinema in Shanghai, noted that the sales of peripheral products have significantly increased since the release of new films.
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