Ying Xujun
Ying Xujun is the President of Oriental DreamWorks, where he oversees various film projects and their associated intellectual property (IP) development. He has been in the news for leading the creation of diverse merchandise based on popular films, such as 'Eight Immortals!', showcasing the potential of films to drive economic impact through multi-faceted consumer engagement.
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China:
Ying Xujun, president of Oriental DreamWorks, discusses the development of derivative products based on the 'Eight Immortals' IP.
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China:
Ying Xujun is the president of Oriental DreamWorks and discusses the development of IP in film.
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China:
Ying Xujun, the chief producer of the film, emphasizes the importance of IP exploration from the planning stage.
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China:
Ying Xujun is the president of Huaren Film Industry.
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