Xiao Neng

Xiao Neng

collector unknown

Xiao Neng is a 23-year-old collector and co-owner of Neng Vintage, a vintage store in Shanghai specializing in Polo Ralph Lauren clothing, who has spent over US$1 million on Ralph Lauren apparel, embodying a growing trend of Chinese superfans embracing the brand as a symbol of the aspirational American Dream.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
25,804
Power
726$
Sentiment
8.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Taiwan 1 8.00 0.11% +0% 23,816,775 25,804 $670,000 726$
Totals 1 23,816,775 25,804 $670,000 726$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Taiwan Taiwan: Collector Xiao Neng says he has spent at least US$1 million on Ralph Lauren clothing over the past four to five years. 8

Taipei Times – major English newspaper in Taiwan, est. 1999: Ralph Lauren wins China superfans by selling the American Dream