Towe Boström

Towe Boström

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Towe Boström is a Swedish journalist and colleague of Hanna Bergwall, recognized for her work examining the impact of fashion advertising on societal beauty standards. Boström has collaborated with Bergwall in analyzing H&M's use of pro-anorexic aesthetics in their marketing campaigns, aiming to highlight the potential dangers of promoting unrealistic body ideals, particularly for pregnant women.

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Sweden Sweden: Towe Boström recently investigated the use of pro-anorexic aesthetics in Swedish fashion advertising. 5

Dagens Nyheter: Det ska fan vara gravid under ozempic-eran