Tanja Messerli
Tanja Messerli is the managing director of the Swiss Booksellers and Publishers Association (SBVV), where she has been vocal about the recent trends in the book industry, particularly the increased order volumes and suspicious purchasing patterns attributed to AI companies, mirroring similar occurrences in Germany.
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Switzerland:
Tanja Messerli is the managing director of the Swiss Book Trade and Publishing Association, noting changes in book orders in Switzerland.
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