Tadeu Marroco
Tadeu Marroco is the chief executive of British American Tobacco (BAT), where he has been instrumental in promoting the company's efforts towards Tobacco Harm Reduction (THR), aiming to shift 50% of its revenue towards smokeless products by 2035.
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Pakistan:
According to the company’s chief executive, Tadeu Marroco, the goal is to ensure that at least 50 per cent of its revenue comes from smokeless products by 2035.
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