Susanne Andersson

business executive

Susanne Andersson is the CEO of Visit Sweden, the national agency responsible for promoting Sweden as a tourist destination. Under her leadership, the organization has launched innovative campaigns such as 'The Swedish Prescription', which allows doctors in various countries to prescribe trips to Sweden for wellness purposes. This initiative aligns with the growing global trend of wellness tourism and aims to enhance Sweden's visibility as a health-oriented travel destination. Andersson emphasizes that while travel should not replace medication, it can serve as a beneficial complement to traditional healthcare. Her strategic approach has garnered international attention, significantly increasing media coverage and public interest in Swedish tourism.