Steve Lancaster
Steve Lancaster is the general manager of community rugby for New Zealand Rugby (NZR), where he plays a crucial role in addressing concerns about player safety and engagement in the sport. In a landscape increasingly dominated by digital competition for youth attention, he emphasizes the importance of adapting rugby's appeal to younger generations, particularly Gen Z. Lancaster has been proactive in reshaping perceptions of rugby, highlighting the safety of junior formats and promoting inclusivity as New Zealand's demographic landscape changes.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| New Zealand | 7 | 5.86 | 0.58% | +10% | 4,822,233 | 30,687 | $210,000 | 1,336$ |
| Totals | 7 | 4,822,233 | 30,687 | $210,000 | 1,336$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
Steve Lancaster is the chief executive of New Zealand Rugby and discusses the balance between making money and connecting the All Blacks with their domestic fanbase.
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New Zealand:
Steve Lancaster was appointed as the interim chief executive before being made permanent.
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New Zealand:
Steve Lancaster was appointed as the interim chief executive.
5
New Zealand:
General manager of community rugby Steve Lancaster was interviewed but deemed not ready to handle the full breadth of the role.
5
New Zealand:
Steve Lancaster is the new chief executive of NZ Rugby.
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New Zealand:
Steve Lancaster was the general manager of community rugby at NZR.
5
New Zealand:
Steve Lancaster, NZR chief executive, discussed the financial benefits of hosting rugby fixtures in Australia.
7
Australia:
Steve Lancaster, NZR chief executive, stated that playing the Bledisloe Cup on Anzac Day creates a unique trans-Tasman sporting occasion.
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New Zealand:
Steve Lancaster is the interim NZR chief executive involved in assessing the coaching candidates.
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New Zealand:
Steve Lancaster will be on the panel to find the next All Blacks coach.
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