Rupert Ashby

Rupert Ashby

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Rupert Ashby is the chief executive of the British Frozen Food Federation, who has recently commented on the significant challenges faced by supermarkets in maintaining their refrigeration systems during the ongoing heatwave, leading to empty shelves and operational difficulties.

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United Kingdom United Kingdom: Rupert Ashby, the chief executive of the British Frozen Food Federation, said the trade association heard from a number of members who had encountered problems. 6

The Guardian: UK swelters in third heatwave of the year as western Europe counts cost of hottest-ever June | Extreme heat