Robert Zajonc
Robert Zajonc was a renowned psychologist known for his research in social psychology and his contributions to the understanding of the mere exposure effect, which posits that repeated exposure to a stimulus increases an individual's preference for it. His work has been influential in exploring how familiarity influences our perceptions and feelings towards others, shaping the field of relationship psychology.
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Robert Zajonc described the mere exposure effect in the 1960s.
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