Rex

Rex

child unknown

Rex is a nine-year-old boy who suffers from severe allergies to peas and lentils. Recently, he was in the news after experiencing a life-threatening anaphylactic shock due to unexpected pea protein in a hot cross bun. This incident has raised awareness about the need for clearer food labeling, as pea is not currently included in the list of allergens that must be disclosed on packaging. Rex's experience highlights the dangers faced by individuals with food allergies, particularly when common allergens are not adequately labeled.

Born on Jan 01, 2014 (12 years old)

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
9,376
Power
407$
Sentiment
9.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Israel 1 9.00 0.10% +0% 9,216,900 9,376 $400,000 407$
Totals 1 9,216,900 9,376 $400,000 407$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United Kingdom United Kingdom: Rex is a nine-year-old boy who suffered an anaphylactic shock due to a pea allergy after eating a hot cross bun. 7

BBC: 'Add peas to labels after my boy's brush with death'