Pnina Feldman
Pnina Feldman is a professor at the University of Virginia’s Darden School of Business, who analyzed FIFA's dynamic ticket pricing strategy, explaining how it has allowed the organization to maximize revenue from ticket sales by manipulating perceived scarcity.
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Canada:
Pnina Feldman of the University of Virginia’s Darden School of Business explained how technology has allowed FIFA to extract more money from consumers.
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