Paulina Argimon
manager
Paulina Argimon is a manager at Kantar Worldpanel, a market research firm, where she provides insights into consumer behavior and market trends, particularly in the context of omnichannel shopping and retail strategies.
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Argentina:
Paulina Argimon, manager of the firm, noted that by 2025, more than 70% of households will shop across four or more channels.
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