O’Brian Heron

O’Brian Heron

politician unknown

O’Brian Heron is the President of the Jamaica Hotel and Tourist Association (JHTA), where he advocates for the interests of the tourism sector in Jamaica. Recently, he has been vocal about the challenges facing the industry, particularly in light of the proposed increase in the general consumption tax (GCT) from 10% to 15%. Heron has emphasized the ongoing struggles of hotels in Jamaica as they recover from the impacts of the COVID-19 pandemic and recent hurricanes, arguing that the timing of such a tax increase could hinder the sector's recovery efforts.

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Recent Mentions

Jamaica Jamaica: O’Brian Heron, the JHTA President, expressed concerns about the slow settlement of insurance claims following Hurricane Melissa. 6

The Gleaner – major Jamaican newspaper, est. 1834: Six in 10 tourism insurance claims still unresolved | News

Jamaica Jamaica: O’Brian Heron showed he certainly understood the assignment as the newly installed president. 7

The Gleaner – major Jamaican newspaper, est. 1834: Something Extra | Saturday | Lifestyle

Jamaica Jamaica: O’Brian Heron is the President of the Jamaica Hotel and Tourist Association who discussed the industry's response to Hurricane Melissa. 6

The Gleaner – major Jamaican newspaper, est. 1834: Demand outpacing recovery in tourism bounceback | News

Jamaica Jamaica: Jamaica Hotel and Tourist Association (JHTA) President, O'Brian Heron, said close to 200 Jamaican suppliers are expected to connect with wholesalers. 8

The Gleaner – major Jamaican newspaper, est. 1834: Buyers from 22 countries already registered for JAPEX 2026 | News

Jamaica Jamaica: O’Brian Heron has argued that Jamaica’s tourism industry is ill-prepared to absorb a proposed increase in the general consumption tax. 5

The Gleaner – major Jamaican newspaper, est. 1834: Hotels warn GCT could stall tourism recovery | News