Noam Shegev
business owner
Noam Shegev is the owner and manager of 'Pardes' café in Tel Aviv. She articulates the delicate balance business owners must strike between nostalgia and innovation in their offerings to meet the needs of modern consumers.
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Israel:
Noam Shegev, manager and owner of 'Pardes' café in Tel Aviv, discusses the balance between nostalgia and innovation.
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