Miha Žerko
Miha Žerko is the director of SRC, a company focused on digital transformation and technological solutions. He emphasizes that digitalization has become a critical condition for market survival, accelerated by the COVID-19 pandemic. Žerko advocates for leveraging data as a vital resource for creating competitive advantages and stresses the importance of generative AI as a strategic partner in business decision-making and public policy shaping.
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Slovenia:
Miha Žerko emphasizes that digital transformation is no longer a question of the future but a present necessity.
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