Massimo Giunco
Massimo Giunco is a seasoned professional with 25 years of experience at Nike, where he served as the brand director and played a pivotal role in the company's strategic decisions. He has been critical of the company's shift in focus from specific sports expertise to a more generic organizational structure, which he believes has led to a decline in Nike's cultural influence and connection with its core audience.
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Bosnia and Herzegovina:
Massimo Giunco, who spent 25 years at Nike, highlighted the reorganization before the pandemic as a key turning point for the company.
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