Mark Beal
professor
Mark Beal is a professor of communications at Rutgers University and an author focusing on Generation Z, emphasizing the impact of social media and cringe culture on young people's self-expression.
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Mark Beal has written several books about gen Z and discusses their feelings of awkwardness.
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The Guardian: ‘You can be made a laughing stock to millions’: can gen Z escape the fear of being cringe? | Young people