Jürg Bruhin
Jürg Bruhin is the president of the Swiss Association of Toy Retailers, where he addresses the challenges faced by traditional toy stores in a changing market. In light of the shifting preferences of consumers towards convenience and online shopping, Bruhin has expressed concern that classic forms of play are diminishing, noting that while there remains a demand for toys for younger children, the interest in traditional play declines significantly as children age.
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Switzerland:
Jürg Bruhin, president of the Swiss Toy Retailers Association, states that they are all fighting for survival.
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