Juan Pablo Robert
Juan Pablo Robert is the Head of Media and Entertainment at YouTube Hispanoamérica. He recently gained attention for his insights on the rise of connected television (CTV) as the dominant medium, surpassing mobile devices in audience reach. During a forum in Miami, he highlighted that CTV now reaches 88% of audiences in the United States and 60% in Latin America, emphasizing the cultural and social factors driving this shift. Robert also discussed YouTube's significant market share in the CTV space and the platform's growing role in news consumption and content delivery, illustrating the evolving landscape of media consumption.
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Recent Mentions
Dominican Republic:
Juan Pablo Robert mentioned that television consumption is growing significantly.
7
Mexico:
Juan Pablo Robert is the head of Media and Entertainment for YouTube Hispanoamérica and discussed the rise of connected TV over mobile devices.
8