Joy Howard
Joy Howard is the Chief Marketing Officer at Back Market, a platform for buying and selling refurbished electronics. She has recently gained attention for her insights into the growing demand for retro technology, such as the iPod Shuffle, as people seek to reduce their screen time and connect with simpler, less addictive devices.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Vietnam | 1 | 7.00 | 0.08% | +0% | 97,338,583 | 76,584 | $340,000 | 268$ |
| Totals | 1 | 97,338,583 | 76,584 | $340,000 | 268$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Vietnam:
Joy Howard, the marketing director at Back Market, confirmed that the demand for seemingly outdated devices like the iPod Shuffle is increasing.
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