José San Martín
José San Martín is the General Manager of Romex, the company behind the Cafetal coffee brand, which has been a staple in the Peruvian coffee market for over 60 years. He focuses on promoting Cafetal's quality and traditional image while adapting to the changing preferences of younger consumers, highlighting the brand's commitment to offering a diverse range of coffee products.
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Peru:
José San Martín, gerente general de Romex, dueña de Cafetal, recuerda que la marca existe desde hace más de 60 años.
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