José Ruidias
José Ruidias is a professor at Pacífico Business School who focuses on marketing strategies in sports, advocating for digital activations and fan engagement initiatives to attract a broader audience to Peruvian volleyball.
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Recent Mentions
Peru:
José Ruidias noted that brands that understood the need for relevance rather than just attention were the ones that won.
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Peru:
José Ruidias, a professor at the MBA of the Pacífico Business School, discusses the structural changes in the streaming industry.
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Peru:
José Ruidias, a professor at Pacífico Business School, points out the lack of digital activation proposals to attract female fans.
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