Jinnarat Samphanrat

business executive

Jinnarat Samphanrat is the Chief Operating Officer of Omnicom Media Thailand and serves as the Vice President of the Media Agency and Media Business Association of Thailand. With over 25 years of experience in the media, marketing, and brand communication industries, she has played a pivotal role in driving organizational growth through the development of talent and the application of data and technology. Jinnarat has extensive experience across various sectors, including consumer goods, retail, telecommunications, automotive, finance, and services, and is known for her strategic approach to linking business strategies with consumer understanding and media potential. As a leader, she emphasizes the importance of fostering a culture of continuous learning and collaboration to navigate the ever-evolving landscape of technology and consumer behavior.