Jenny Gerdes
spokesperson
Jenny Gerdes is a spokesperson for Ica, Sweden's leading grocery retailer, who discussed the varying impact of the boycott on different stores and recognized the concerns of customers regarding escalating food prices.
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United Kingdom:
Jenny Gerdes noted that the impact of the boycott varied significantly between Ica stores.
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The Guardian: Swedish shoppers boycott supermarkets over ‘runaway’ food prices | Sweden