Ivo Vlaev

Ivo Vlaev

psychologist unknown

Ivo Vlaev is a professor of behavioral psychology at the National University of Singapore, recognized for his work on the psychology of decision-making and behavior change. His insights into how small incentives can trigger behavior change are particularly relevant in discussions about innovative approaches to encourage reading among citizens.

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Slovenia Slovenia: Ivo Vlaev, a professor of behavioral psychology at the National University of Singapore, believes that monetary rewards in such a program primarily serve as an incentive to start a certain activity. 7

Delo – major Slovenian daily, est. 1959: Singapur plačuje ljudem za branje knjig – lahko s tem reši bralno krizo?

United Kingdom United Kingdom: Ivo Vlaev, a professor of behavioural psychology at the National University of Singapore, discusses the potential effectiveness of the Singapore reading scheme. 7

The Guardian: Singapore is paying people to read books – can it fix the reading crisis? | Books