Ivan Birch
Ivan Birch is the manager of New World Masterton, known for his enthusiastic approach to supermarket promotions. He gained attention for his comments on the success of various customer giveaways, including the popular Little Shop promotion, which delighted both children and adults alike by offering miniature products. Birch remarked that these promotions brought out the inner child in customers, highlighting the appeal of engaging and interactive shopping experiences.
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New Zealand:
New World Masterton manager Ivan Birch said the promotion was a hit with children and adults alike.
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