Isabel Opice

entrepreneur

Isabel Opice, 38, is a co-founder of the non-governmental organization ImpulsoGov, based in São Paulo, Brazil. She and her colleague João Abreu utilize data analytics to remind patients in 420 cities about necessary health screenings, with the aim of catching diseases early and saving lives. Isabel emphasizes the importance of preventive care, sharing a poignant example of a woman who, after receiving a reminder, discovered a pre-cancerous condition through a long-overdue Pap test. Under her leadership, ImpulsoGov has partnered with the federal government to scale its impact on public health, aiming to transform Brazil's healthcare system into a proactive model focused on prevention.