Ibis Martínez Sanguinetti
Ibis Martínez Sanguinetti serves as the director of Perspektiva Marketing and Communications, where she has highlighted the need for effective communication strategies to raise awareness among at-risk populations about preparedness for El Niño. She proposes creating a unified message that utilizes various media channels to enhance public understanding of preventive measures.
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Peru:
Ibis Martínez Sanguinetti, director of Perspektiva Marketing and Communications, pointed out the need for a uniform and simple message to reach at-risk populations.
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