Gisella Salmón

Gisella Salmón

journalist unknown

Gisella Salmón is the head of Loyalty at El Comercio, a prominent Peruvian newspaper. She recently gained attention for her innovative presentation at the Digital Media LATAM 2025 conference, where she showcased a project that utilized artificial intelligence to analyze the 2024 presidential speech in Peru. Salmón emphasized the importance of combining technology with journalistic integrity to enhance political discourse. Her work demonstrates a commitment to employing AI responsibly while maintaining human oversight in journalism.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
287,336
Power
2,004$
Sentiment
6.75
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Peru 4 6.75 0.87% +0% 32,971,846 287,336 $230,000 2,004$
Totals 4 32,971,846 287,336 $230,000 2,004$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Peru Peru: Gisella Salmón, jefa de Innovación del MediaLab de Grupo El Comercio, formará parte de la sesión sobre la gobernanza de la inteligencia artificial. 7

El Comercio: LATAM Media Leaders Summit 2026 Estos son los líderes de medios que llegarán a Lima