Gideon Nave

Gideon Nave

academic unknown

Gideon Nave is an associate professor of marketing at the University of Pennsylvania’s Wharton School, known for his expertise in the potential applications of genetic data in marketing and personalized advertising.

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Recent Mentions

United States United States: Gideon Nave, an associate professor of marketing for the University of Pennsylvania’s Wharton School, explained the usefulness of genetic data for personalizing products and advertising. 7

CNN: 23andMe is for sale. Here’s why companies might want your genetic data