George Michel
George Michel is a former CEO of Friendly's restaurant chain, who played a pivotal role in the company's efforts to revitalize the brand after its first bankruptcy filing in 2011. He was instrumental in navigating the challenges faced by the restaurant during a tumultuous period marked by shifting consumer demographics and the impact of the COVID-19 pandemic.
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Then-Friendly's CEO George Michel said in a news release in 2020 that the company's progress was interrupted by the catastrophic impact of COVID.
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