Florian Eggli
Florian Eggli is the head of the Institute for Tourism and Mobility at Lucerne University of Applied Sciences. He supports the recent strategy of Schweiz Tourismus aimed at diversifying tourism but acknowledges the inherent challenges in shifting established tourist behaviors toward lesser-known destinations.
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Switzerland:
Florian Eggli finds the new strategy of Switzerland Tourism fundamentally sensible but acknowledges the difficulty in effecting behavioral change.
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