Eva Salem
Eva Salem is the senior vice-president of marketing and brand at Canadian Tire, where she oversees marketing strategies and brand development. Recently, she confirmed a significant surge in demand for the company's plaid reusable tote bags, which gained popularity after being spotted with actor Hudson Williams, leading to a viral trend across social media platforms.
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Canada:
Eva Salem, senior vice-president of marketing and brand at Canadian Tire, confirmed a surge in demand for the plaid reusable tote since Saturday.
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