Emma Peters

Emma Peters

entrepreneur unknown

Emma Peters is the founder and CEO of Aleph, a New Zealand-based makeup brand known for its commitment to natural and multifunctional beauty products. In 2023, she gained attention during New Zealand Fashion Week as she prepared to showcase her innovative makeup looks for multiple runway shows, including the highly anticipated final presentation by designer Kate Sylvester. Emma's approach to beauty emphasizes radiant, skin-focused aesthetics, and she has been recognized for her collaboration with various designers to create bespoke makeup experiences.

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Recent Mentions

New Zealand New Zealand: Founder Emma Peters was relentless in her pursuit to develop a skin tint that combined nourishing ingredients. 9

The New Zealand Herald – country’s largest newspaper, est. 1863: Viva Shops: Beach Bag Beauty Essentials To Tote Around All Summer Long

New Zealand New Zealand: Aleph founder and CEO Emma Peters talks to Ashleigh Cometti about what the event means to the ever-evolving makeup brand. 8

The New Zealand Herald – country’s largest newspaper, est. 1863: Beauty In Tech: The Next Wave Of Beauty Gadgets Worth Investing In