Don McKay
Don McKay is a resident of Tumbler Ridge who expressed profound grief following the tragic school shooting that claimed the life of his 17-year-old son, Duncan. In the wake of this unimaginable loss, McKay has encouraged open conversations to help process the tragedy, even as he grapples with the difficulty of finding the right words to describe the pain experienced by the community.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| New Zealand | 1 | 8.00 | 0.08% | +0% | 4,822,233 | 3,905 | $210,000 | 170$ |
| Totals | 1 | 4,822,233 | 3,905 | $210,000 | 170$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
Don McKay scored a sensational try in the opening minutes of the game.
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United Kingdom:
Don McKay's 17-year-old son, Duncan, was in gym class when the shooter arrived at the school.
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