Dekel Ganor Shamesh
Dekel Ganor Shamesh is the Marketing Manager of the retail chain Hamashbir Lazarchan. Recently, she played a pivotal role in a controversial advertising campaign aimed at promoting the adoption of mixed-breed dogs, which sparked public outrage initially by presenting purebred dogs for sale on their website as part of a campaign to emphasize the message that 'dogs should be adopted, not bought.'
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Israel:
Dekel Ganor Shamesh, the marketing manager of Hamashbir, discussed the campaign's intention to challenge the perception of animals as consumer products.
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