Debraj Sengupta
expert
Debraj Sengupta is a luxury marketing expert and Managing Director at Victorinox India. He shares insights on consumer behavior in the luxury sector, particularly regarding the effectiveness of micro-dramas as a means to foster emotional connections instead of overt advertising.
Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
1,142,388
Power
2,401$
Sentiment
6.00
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| India | 1 | 6.00 | 0.08% | +0% | 1,380,004,385 | 1,142,388 | $2,900,000 | 2,401$ |
| Totals | 1 | 1,380,004,385 | 1,142,388 | $2,900,000 | 2,401$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
India:
Debraj Sengupta believes consumers are resistant to overt advertising.
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The Times of India: Micro-Dramas: The New Avenue for Luxury Branding and Cultural Engagement |