Debraj Sengupta
expert
Debraj Sengupta is a luxury marketing expert and Managing Director at Victorinox India. He shares insights on consumer behavior in the luxury sector, particularly regarding the effectiveness of micro-dramas as a means to foster emotional connections instead of overt advertising.
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India:
Debraj Sengupta believes consumers are resistant to overt advertising.
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Brick Howze
Pharrell Williams
Marc Jacobs
Rachel Sennott
Chen Duling
Chen Zheyuan
Jewellyn Alvares
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The Times of India: Micro-Dramas: The New Avenue for Luxury Branding and Cultural Engagement |