Chen Chang

Chen Chang

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Chen Chang is the public relations director of Miniso Group, known for the successful development of creative IPs like the plush character PENPEN, emphasizing the emotional connection between products and consumers as a key strategy for the company's international expansion.

Global Media Ratings
Dominance
0.03%
Persistence
0 wks
Reach
2,701,565
Power
26,975$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
China 1 5.00 0.19% +0% 1,402,112,000 2,701,565 $14,000,000 26,975$
Totals 1 1,402,112,000 2,701,565 $14,000,000 26,975$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

China China: Chen Chang is the organizer of the event celebrating the Chinese People's Police Day. 8

Guangming Daily: 中国人民警察节 | 有我,请放心! _光明网

China China: Chen Chang is the public relations director of Miniso Group, emphasizing the emotional connection between products and consumers. 8

People's Daily: 文化产品出海,让“中国风”更具“国际范”(民营企业“走出去”) --经济·科技--人民网